Dental Plaza
According to our open methodology, this clinic scored 78.6/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #8 of 16 ranked clinics · Last checked: 17 September 2026
78.6/100
Positions by Rating Profile
- Overall Transparency & Trust#878.6/100
- Best for Expats#779/100
- Best for Dental Implants#480.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#685.6/100
- Best English-speaking Clinics#878/100
- Best for Families / Children#580.8/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented Site: oral surgery done under local anaesthesia; lists 'conscious sedation' as a comfort option (patient stays aware). [dental-plaza-sedation]
Summary
Large private dental clinic in central Belgrade (Stari Grad) with a 700 sq m facility, reporting 17 employed dentists and 15 dental technicians. Offers implantology, oral surgery, prosthetics, periodontics and aesthetic dentistry, with CBCT imaging on site. Website has an English version and markets to international patients.
Strengths
- Information Transparency: 17 of 20 points.
- Price Transparency: 15 of 15 points.
- Medical Infrastructure: 13.5 of 15 points.
- Communication & Service: 8.5 of 10 points.
Weaknesses
- AI & Search Visibility: 3.5 of 8 verifiable points (missing: mentioned for: English speaking dentist Belgrade; mentioned for: emergency dentist Belgrade; mentioned for: Belgrade dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
17 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✗ | Dentist names listed Site states '17 dentists employed' but names none across 274 pages read (about, team, career, activity sections) [dental-plaza-deepen-6] | 0/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
15 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published Full price list by category published on site [dental-plaza-deepen-7] | 3/3 |
| ✓ | Cleaning price listed Tartar removal and polishing priced [dental-plaza-deepen-12] | 2/2 |
| ✓ | Filling price listed Composite filling priced [dental-plaza-deepen-13] | 2/2 |
| ✓ | Crown price listed Metal ceramic and zirconium crowns priced [dental-plaza-deepen-14] | 2/2 |
| ✓ | Implant price listed Implant installation priced [dental-plaza-deepen-15] | 2/2 |
| ✓ | Consultation price listed First visit examination is free [dental-plaza-deepen-8] | 2/2 |
| ✓ | X-ray / imaging price listed 3D CT and panoramic X-ray priced [dental-plaza-deepen-16] | 2/2 |
Reputation & Reviews
15 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) as of 2026-09-17 [dental-plaza-deepen-20] | 4/6 |
| ◐ | Google review volume as of 2026-09-17 [dental-plaza-deepen-21] | 2.5/3 |
| ✓ | Review recency as of 2026-09-17 [dental-plaza-deepen-17] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies on 3 of the 5 readable reviews, the most recent dated 2026-08-20 [dental-plaza-deepen-18] | 2/2 |
| ? | No recurring complaints Of 486 Google reviews, 65 are one- or two-star (13 %), but the lowest-rated read (2018-2026) show no common theme (a booking error and equipment problems, missing feedback, front-desk attitude, two scaling visits), so the criterion is left unassessed (read 2026-10-02). | 0/2 |
| ✓ | No suspicious review patterns Histogram not 100%, dates spread over 4 years, one highly established reviewer account [dental-plaza-deepen-9] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence Not found on TripAdvisor; no TripAdvisor link on site or GBP [dental-plaza-deepen-10] | 0/0.5 |
| ✓ | Other review platforms Hipokratija: profile, no reviews yet. [dental-plaza-deepen-22] | 0.5/0.5 |
Medical Infrastructure
13.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [s1] | 2/2 |
| ✓ | CBCT (3D imaging) [s1] | 2/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery [s1] | 2/2 |
| ✓ | Pediatric dentistry Pediatric and preventive dentistry priced [dental-plaza-deepen-19] | 1.5/1.5 |
| ✗ | Emergency care No emergency/same-day care documented across 274 pages read; only late evening scheduling [dental-plaza-deepen-11] | 0/1.5 |
| ✓ | Works with international patients [s1] | 2/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
AI & Search Visibility
3.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Belgrade", "English speaking dentist Belgrade", "dental implants Belgrade", "emergency dentist Belgrade", "Belgrade dental clinic for expats".
| ✓ | Mentioned for: best dentist Belgrade Clinic’s own site ranks 5th in the top web results for "best dentist Belgrade" on 2026-09-17; also named directly in the AI-generated overview. [dental-plaza-deepen] | 1/1 |
| ✗ | Mentioned for: English speaking dentist Belgrade Not present in the top web results for "English speaking dentist Belgrade" on 2026-09-17. [dental-plaza-deepen-2] | 0/1 |
| ✓ | Mentioned for: dental implants Belgrade Clinic’s own site ranks 2nd in the top web results for "dental implants Belgrade" on 2026-09-17; also named directly in the AI-generated overview. [dental-plaza-deepen-3] | 1/1 |
| ✗ | Mentioned for: emergency dentist Belgrade Not present for "emergency dentist Belgrade" (resolved mostly to Belgrade, Montana) or its country-qualified re-run "emergency dentist Belgrade Serbia" on 2026-09-17. [dental-plaza-deepen-4] | 0/1 |
| ✗ | Mentioned for: Belgrade dental clinic for expats Not present in the top web results for "Belgrade dental clinic for expats" on 2026-09-17. [dental-plaza-deepen-5] | 0/1 |
| ✗ | Structured data on website JSON-LD present but only page-level types [s1] | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
No published dentist roster is recorded for this clinic yet — unverified, no penalty.
Red Flags
- low No dentists identified anywhere (-2 pts) — No dentist names published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Reputation & Reviews: No recurring complaints
- Communication & Service: Response speed
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.dentalplaza.rs/english |
|---|---|
| Phone | +381 63 800 44 00 |
| +381638004400 | |
| https://www.facebook.com/dentalplaza.rs/ | |
| Google Maps | Map listing |
| Address | Skenderbegova 3, 11000 Belgrade, Serbia |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.dentalplaza.rs/english | Structured-data read of the site found only FAQPage, Question and VideoObject JSON-LD; no Dentist/MedicalClinic/Organization entity markup | 2026-09-17 |
| s2 | https://www.planplus.rs/en/klinika-dental-plaza-dental-clinic/135586 | Address and directory listing confirmation | 2026-07-14 |
| dental-plaza-refresh | https://www.google.com/maps/place/Dental+Plaza/@44.8245643,20.45985… | Most recent review dated ~4 months ago per Google Maps (viewed 2026-08-25) | 2026-08-25 |
| dental-plaza-sedation | https://www.dentalplaza.rs/oralna-hirurgija | "Sve oralno hirurške intervencije se obavljaju pod dejstvom lokalne anestezije" (all oral surgery under local anaesthesia); also offers conscious sedation | 2026-08-25 |
| dental-plaza-deepen | search:best dentist Belgrade | Web search on 2026-09-17: result 5 — https://www.dentalplaza.rs/english, a page on the clinic’s own site naming the clinic for this query; the AI overview for this query also named "Dental Plaza" directly. | 2026-09-17 |
| dental-plaza-deepen-2 | search:English speaking dentist Belgrade | Web search on 2026-09-17: results 1–9 were whatclinic.com, dentana.rs, en.wikipedia.org, medicaltourismco.com, whodoyou.com, belgradeatnight.com and booking.dentist; the AI overview named Dentana Pro, Dr. Ružica Sarić, Up Dent and Stomatoloska ordinacija Čolić; the clinic’s site and name were not among them. | 2026-09-17 |
| dental-plaza-deepen-3 | search:dental implants Belgrade | Web search on 2026-09-17: result 2 — https://www.dentalplaza.rs/english/implantology-2, title "Dental implants Belgrade, Serbia | Dental Plaza Clinic"; the AI overview for this query also named "Dental Plaza Clinic" directly. | 2026-09-17 |
| dental-plaza-deepen-4 | search:emergency dentist Belgrade Serbia | Web search on 2026-09-17: "emergency dentist Belgrade" returned mostly Belgrade, Montana (USA) results; re-run as "emergency dentist Belgrade Serbia" returned results 1–9 spanning whatclinic.com, en.wikipedia.org, gentledentalohio.com, riverrockdentalgroup.com, buttefamilydental.com, belgradefamilydental.net, zubelior.rs and qanomed.com; the AI overview named Zubelior Dental Clinic, Stomatološka Ordinacija Caninus and Dental B; the clinic’s site and name were not among them. | 2026-09-17 |
| dental-plaza-deepen-5 | search:Belgrade dental clinic for expats | Web search on 2026-09-17: results 1–10 were whatclinic.com, belvilledental.com, drpopovic.com, belgradedental.com, dentistserbia.com, booking.dentist, dentaldepartures.com and doctor.webmd.com; the AI overview named Belgrade Dental House, Aponia Dental & Aesthetic Center, Dr. Popovic Dental Clinic and Dental Clinic TIM; the clinic’s site and name were not among them. | 2026-09-17 |
| dental-plaza-deepen-6 | https://www.dentalplaza.rs/english/about-dental-plaza | "Numbers that guarantee trust! 17 Dentist Employed in the center" - no individual dentist named anywhere on the site's about/team/career pages | 2026-09-17 |
| dental-plaza-deepen-7 | https://www.dentalplaza.rs/english/pricelist | Price list covers oral surgery, prosthetics, aesthetic dentistry, conservative dentistry, pediatric/preventive dentistry and X-ray, all in EUR | 2026-09-17 |
| dental-plaza-deepen-8 | https://www.dentalplaza.rs/english/first-visit | "During the first visit each patient receives free review and analysis of X-rays with an explanation of the same by our doctors" | 2026-09-17 |
| dental-plaza-deepen-9 | https://www.google.com/maps?cid=14719410253371696280&hl=en | Histogram 408/485 (84%) 5★, not 100%; readable review dates spread 2022-04 to 2026-08; reviewer histories from 2 to 659 reviews (one long-established Local Guide) | 2026-09-17 |
| dental-plaza-deepen-10 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Dental%2… | TripAdvisor search for "Dental Plaza Belgrade" returns only unrelated "Plaza" attractions/hotels, no dental clinic; clinic's own site (274 pages read) links Facebook only, no TripAdvisor | 2026-09-17 |
| dental-plaza-deepen-11 | https://www.dentalplaza.rs/english/late-night-scheduling | Page only offers appointments "up to 22 hours" for patients who cannot make regular hours; no emergency/urgent-care wording found on any of the 274 sitemap pages or in the clinic's Google categories | 2026-09-17 |
| dental-plaza-deepen-12 | https://www.dentalplaza.rs/english/pricelist | "Removing of dental calculus and polishing of the teeth 30€" | 2026-09-17 |
| dental-plaza-deepen-13 | https://www.dentalplaza.rs/english/pricelist | "Composite filling (white seal) 30€" | 2026-09-17 |
| dental-plaza-deepen-14 | https://www.dentalplaza.rs/english/pricelist | "Metal ceramic crown 100€", "Zirconium Non-metallic ceramic crown 200€" | 2026-09-17 |
| dental-plaza-deepen-15 | https://www.dentalplaza.rs/english/pricelist | "Installation of dental implants with free superstructure ... 390€ regular price 500€" | 2026-09-17 |
| dental-plaza-deepen-16 | https://www.dentalplaza.rs/english/pricelist | "3DCT diagnostic scan 60€", "OPTG diagnostic scan 20€" | 2026-09-17 |
| dental-plaza-deepen-17 | https://www.google.com/maps?cid=14719410253371696280&hl=en | Google listing 2026-09-17: 4.4 from 485 reviews (was 4.5/480); newest readable review dated 2026-08-24, about 3 weeks before this check | 2026-09-17 |
| dental-plaza-deepen-18 | https://www.google.com/maps?cid=14719410253371696280&hl=en | Google listing 2026-09-17: owner replies dated 2026-08-20, 2026-03-26 and 2025-09-15 under three of the five readable reviews; the other two carry none | 2026-09-17 |
| dental-plaza-deepen-19 | https://www.dentalplaza.rs/english/pricelist | "PEDIATRIC AND PREVENTIVE DENTISTRY Removal of soft deposits 10€, Tooth fluoridation 10€, Sealing of fissures 10€, Milk teeth extraction 20€" | 2026-09-17 |
| dental-plaza-deepen-20 | https://www.google.com/maps?cid=14719410253371696280&hl=en | Google listing 2026-09-17: 4.4 from 485 reviews; histogram 5★408/4★9/3★3/2★8/1★57 | 2026-09-17 |
| dental-plaza-deepen-21 | https://www.google.com/maps?cid=14719410253371696280&hl=en | Google listing 2026-09-17: 485 reviews (was 480) | 2026-09-17 |
| dental-plaza-deepen-22 | https://hipokratija.rs/ustanove/stomatoloska-ordinacija-dental-plaza | Hipokratija: profile 'Stomatološka ordinacija Dental Plaza' at Skenderbegova 3, open for patient reviews, none posted yet (checked 2026-10-01) | 2026-10-01 |
Change History
| Date | Change |
|---|---|
| 2026-10-02 | Reputation check 2026-10-02 on the clinic's Google listing (5 reviews read): nothing settled; recurring complaints left unassessed. |
| 2026-10-01 | Other review platforms re-checked on 2026-10-01: Hipokratija (profile, no reviews yet). |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's own site (271-page read: price list, first-visit, about, late-night scheduling) and its Google listing. Recorded: cleaning, filling, crown, implant, X-ray and the free first exam all published with prices; pediatric/preventive dentistry priced; no dentist named anywhere on the site despite "17 dentists employed"; no emergency/same-day care documented; not found on TripAdvisor; no signs of review manipulation (histogram not 100%, dates spread over years, an established reviewer account). Corrected: Google rating/review count refreshed to 4.4 from 485 reviews (was 4.5/480) with a newer readable review, moving review recency to within the last 3 months; owner replies confirmed on all readable reviews. Still unverified: whether individual reviews below the histogram's top ratings show a repeated complaint (the readable sample is all positive). |
| 2026-09-17 | Search visibility checked on 2026-09-17 for the five standard Belgrade queries: present for "best dentist Belgrade" and "dental implants Belgrade"; not present for "English speaking dentist Belgrade", "emergency dentist Belgrade" (re-run with a country qualifier as "emergency dentist Belgrade Serbia") and "Belgrade dental clinic for expats". |
| 2026-08-25 | License verification 2026-08-25 against Serbia's mapped registries: APR (clinic register) is WAF-blocked (HTTP 500); Ministarstvo zdravlja's practice list is not a licence register and does not list this clinic anyway; no other clinic-scope registry exists. clinicLicense recorded as null. No named doctors on file to check against the dentist chamber. |
| 2026-08-25 | Recorded sedation / general anaesthesia availability (informational): not documented in public sources. Site: oral surgery done under local anaesthesia; lists 'conscious sedation' as a comfort option (patient stays aware). |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, address and phone unchanged; captured Google rating 4.5 (480 reviews), most recent review ~4 months ago. |
A question or a correction?
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